A promotional event organized in the Duomo Gallery store; the same was taking place in seven different Italian cities. Musical aperitif and presentations for customers in the manner of Mercedes. We also thought about offering a moment of exchange: for each purchase, a “Mille Miglia” item was given. The event was split into two different moments: in winter before Christmas and in summer.
Mercedes Benz Italy
Customer Mercedes
Service Event Planning, Art Direction
Year 2014
