The presentation of the new S/S 2023 collections was an opportunity to take care of the preparation and organization of a lively and colorful press day, held in Milan in the Safilo Group showroom. An event, the one organized, which also boasted a focus on environmental and sustainable issues, thanks to a green setting, simple but with attention to the smallest details. To welcome more than one hundred sector journalists a passing service with finger food with coordinated nuances to the exhibition spaces, as well as an extraordinary exceptional fashion illustrator, ready to immortalize each guest thanks to the creation of personalized portraits; a perfect chill atmosphere to discover the new eyewear trends of the coming year.
Press Day
Client Safilo Group
Service Event Planning
Year 2022
