It’s not enough to simply publish, post and be present.

Being on social media networks is important but it must be managed in the proper way. After studying the objectives and target audience, Van Clair will create and publish the best content on the most important digital platforms, particularly Facebook, Instagram and LinkedIn.

Strategy

Communication should not be thought of as a secondary element. Van Clair manages to structure a strategy in line with what the client wants to express, with the “voice” to be maintained (or to be changed). Together, we discuss and decide upon an editorial plan that will then be shared with the client and split into months. Once the strategy is determined, publication can commence on the social media networks and on all chosen channels. As always, together.

Operativity

Presentation is also important, hence Van Clair deals with the creation of graphics and photographic posts in line with the brand and with that to be communicated at any specific point in time.